Two article formats
Choose a standard informational article or competitive listicle.
Built for Category Authority
Build relevance around the category.
Category Authority keeps the category and reader need in front. Use a non-branded standard article to support topical relevance, or a branded competitive listicle when the goal is to position a company inside a balanced comparison.
Build non-branded relevance
Publish a topic-led informational article that supports a target page naturally without featuring the brand.
Build branded visibility
Feature a company or brand in a useful competitive listicle alongside an approved roster of alternatives.
Keep reader value first
Both formats remain researched, useful and non-promotional, with the topic carrying the article.
Support the right destination
Use natural link context to support a relevant service, product, category or content page.
Brief to Delivery
Control the campaign without managing every step.
Become more visible around the products, services and topics your audience is already researching. Choose a helpful guide that does not centre your brand, or a comparison that includes your company among relevant alternatives.
Content formats
- Informational articlesHelpful, non-branded guides and explainers cover a category topic and link naturally to the page you want to strengthen.
- Competitive listiclesResearched, branded comparisons include your company alongside relevant alternatives.
What both include
- Third-person writing and a useful, balanced article.
- Your chosen page and topic direction for each placement.
- A suitable publisher and fully managed placement.
What you give us
- The URLs and topics you want to promote.
- Any required boundaries for the article.
- For a branded comparison: what the product or service does, who it helps, its benefits, differences, limitations and availability.
- Informational articles
- Competitive listicles
- Topic and link direction
- Publisher selection by relevance or authority
Support a priority service page with helpful non-branded guides, while a separate comparison article includes the company among the solutions buyers may consider.
For branded competitive listicles, you can also use Generate Quotes, Custom Quotes, Custom Images, Citation URLs and Context Terms when they improve the article.
Need the full workflow?
See how campaign setup becomes live placement.
Explore How It Works
How It Works shows the guided setup, content production, Revision Desk review and managed delivery flow in more detail.
Purpose-Built Features
Built for two category paths.
Choose the topic and target-page direction for a helpful guide, or tell us about the brand and the relevant alternatives to include in a comparison.
Non-branded informational
Use explainers, guides and researched articles where the topic carries the article and the target page receives natural contextual support.
Branded comparison content
Feature a company or brand as one useful option in a researched list of relevant alternatives.
Choose who is compared
Supply or approve the companies included so the comparison is relevant, balanced and useful to the reader.
Page-level support
Support specific service, category, product or content pages with links that fit the article and format.
Relevant surroundings
Use Smart Select™ or DA tiers to balance relevance, traffic, authority and quality.
Track delivered URLs
Review live URLs, anchors, domain metrics and campaign status from the account area.
Planning Fit
Category-led in either format.
We keep the reader's need and category in front, whether the article is a non-branded guide or a branded comparison.
Article Format
Choose a helpful guide or a researched comparison.
Category Authority supports two equally useful formats: non-branded guides that build topical relevance, and branded competitive listicles that place a company or brand inside a useful comparison.
Read the Editorial Method
How the two formats work
Helpful non-branded guide
Branded comparison
Use both formats
The topic carries the article and the target page is supported through a natural contextual link without featuring the brand.
The company or brand appears as one useful option in a researched comparison with relevant alternatives.
One order can combine non-branded guides and branded comparisons when the campaign benefits from both.
Case Study
Results from an organic ranking campaign.
The organic and AI visibility case study shows how consistent high-authority placements, relevance matching and target-page support can build category visibility over time.
A 12-month authority campaign for a B2B brand.
The campaign used relevance-matched placements and target-page links to move from flat organic growth to stronger visibility, AI citations and organic conversions.
Read case studyCampaign snapshot
- Target pages received proportional backlink support based on competition
- Smart Select balanced relevance, traffic and authority
- A 30-day drip-feed kept link acquisition steady across the campaign
Months
12
Authority-building campaign period.
Backlinks
144
Links delivered across the campaign.
Avg. Link DA
56.4
Average authority across linked placements.
Organic Traffic
+257%
Monthly organic traffic change by month 12.
Conversions
+174%
Monthly organic conversion change by month 12.
Start Category Authority
Build authority where buyers compare and research.
Rank Engine creates and manages category-led placements, from non-branded informational articles to branded competitive listicles.
