Team approved
Our team reviews every website before an email is sent.
Prospecting Method
Chosen for fit,
not just for numbers.
Every website Rank Engine approaches is matched to your article's subject, checked for domain health, approved by our team before outreach and verified again once your placement is live.
Verified live
Each live page is checked against your order before the website is paid.
The Standard
What we hold every website to.
Four commitments, kept on every order, whichever targeting you choose.
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Fit before authority.
We start from what your article is about and look for websites whose own content already lives there. Authority is weighed after fit, never instead of it.
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No number taken alone.
Domain authority, domain rating, organic traffic and referring domains are read together and against their history. Evidence older than four days is refreshed before a decision is made.
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A person approves every website.
Our team reviews the reasoning and the metrics behind each match before outreach begins. With Placement Approval, you review them too.
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Every live page is verified.
Before a website is paid, our team checks the live article against your order. The URL reaches your dashboard, covered by the 730-day uptime guarantee.
Process
How a website earns the article.
Your brief becomes a scored shortlist in five steps.
Profile
Profile the brief
Campaign goal, audience location, targeting choice and the article's subject set the frame for every judgement that follows.
Match
Match on meaning
Each article is compared with what websites open to content collaborations actually publish, so relevance comes from the subject rather than a keyword list.
Confirm
Confirm relevance and market
An AI read of each site checks that it fits the topic and serves the right market, and sets aside those that do not.
Verify
Verify domain health
Traffic history, keyword depth, top pages, referring domains and anchor text are reviewed behind the headline numbers, with stale evidence refreshed first.
Score
Score the fit
Every article is scored against every remaining website for subject fit and length. Only genuine matches go forward, with at least two vetted candidates prepared for each article.
Evidence
Metrics say how big. Health says how safe. Fit says whether it belongs.
Five lenses on every candidate website.
Relevance
Subject match between your article and the website's own content, and regional fit for the audience you target.
Audience
Organic traffic and its trend over the last 12 to 24 months, the share driven by non-brand topical keywords, and whether traffic spreads across real content pages or sits on one page or one keyword.
Authority
Domain authority and domain rating read together, referring domains and their history, organic keyword depth and the top keywords behind the traffic.
Health
Spam score, backlink health, anchor text profile, and any spike or collapse the content does not explain.
Fit
The article-to-website score, word-count fit and the website's own submission guidelines.
Standards
Some findings end the review.
Whatever else a site has going for it, these close the file. Our team applies them on every order, and no strength elsewhere trades against them.
- An unexplained collapse or spike in organic traffic
- A suspicious backlink or anchor text profile
- A website tied to a different market from your audience
- No genuine fit for any article in the order
- Websites that have opted out of contact or gone silent on us before
- Gambling, adult and link-network sites, whatever their metrics
Targeting
Authority you set, or authority we weigh.
Choose how much of the decision to fix in advance. Bands, traffic levels and outcomes are on the Pricing page.
Fix the authority band
Choose DA40+ for websites with a Domain Authority of 40 to 49, or DA50+ for 50 to 59. Prime Select adds sustained readership, editorial standards and campaign fit on websites of DA50 and higher.
Let fit lead
Relevance, traffic and quality come first. Authority is weighed rather than filtered, so a stronger website can win on evidence.
Match the market
Prefer websites and audiences in your target country, with the option to make the country domain strict.
Human Review
Software narrows the field. People approve it.
Automation prepares the shortlist; it does not send anything. Our team reviews each candidate with the assigned article, the fit reasoning, the domain-health findings and the metrics, then approves it for outreach or sends it back.
If you add Placement Approval to your order, you see the approved websites before we commit and can decline any of them. Content Approval works the same way for the article itself.
See approvals on How It Works
Outreach
Pitched like an editor, not a mailing list.
What happens between approval and the live URL in your dashboard.
One tailored pitch per website
Each website receives a pitch built around the article: title, summary, style, length, your context and its own submission guidelines. Several articles for one website go in a single email.
Consent respected
Websites that have opted out are never contacted, and every email carries a working unsubscribe.
Measured follow-ups
Websites that do not reply are followed up, then rested, and the slot is re-prospected so your order keeps moving.
Verified before payment
Our team checks the live article against your order before the website is paid. The URL is added to your dashboard and covered by the 730-day uptime guarantee.
Why It Works
Relevant websites make your brand easier to associate with its topics.
Where an article appears decides what search engines, answer systems and readers learn from it.
Explore SolutionsClearer topical association
Websites whose content already covers your subject give search engines a stronger reason to connect your brand with it.
Sources answer systems already trust
AI answers draw on websites they already rely on within a topic, so fit and health decide whether a placement is quotable.
Placements that last
Real audiences and clean link profiles keep placements standing, and the uptime guarantee covers the ones that do not.
Questions
What clients ask about website selection.
- Is a high DA enough for a website to pass?
- No. Authority is read alongside organic traffic and its history, referring domains and health signals, and only after the website fits the article's subject.
- Who approves the website?
- Our team reviews every candidate before outreach. With Placement Approval you review the approved websites as well and can decline any of them.
- What happens if a website never replies?
- We follow up, then rest that website and re-prospect the slot, so your order does not wait on one silent site.
- What if the page comes down?
- Every placement is covered by the 730-day uptime guarantee. A qualifying removed placement is restored or replaced free of charge.
- How does the choice of website affect AI visibility?
- AI answer systems cite sources they already trust within a topic. Websites chosen for subject fit and health are the ones those systems are more likely to draw on.
